McDonald's sold 84 million cups for the last 12 months making it the biggest coffee seller in UK. What about Starbucks? Starbucks is a fifth!
Now, McDonald's is really something, it just started selling freshly ground coffee in 2007 and in less than 3 years, it not only challenges the incumbent coffee sellers, but over-taking them.
Again, you may wonder how long Starbucks has been in England.
Try 10 years! So this McDonald's growth is 'super over-powering when you think about it!
If you look at it from a marketing perspective, this is what the two Ps can assist in your marketing plan -pricing and places.
McDonald's has a huge distribution, so when it harness on its network, its exposure is amazing. Then, I believe McDonald's got the right price.
Sure, it might just be a few cents lesser than Starbucks, but if the taste is right and you get to save some money -why not?
Source: oncoffeemakers.com
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