Testing 1 - 2 - 3 Testing, Testing

Dunkin' Donuts is finally making single serve coffee pods! 
Don't get too excited, for it is only a test. 
Right now Dunkin' has decided to see if the single serve coffee market is ready for Dunkin' by making single serve coffee pods. 
This will amount to a test sampling to see how well they do.
There will be both a counter promotion at the register, coupled with a large floor display featuring their Dunkin' Donut coffee pods.
Interesting if you think of it.  They chose to come out with single serve PODS and
not the crappy little plastic KCUPS.  That in itself, is a big plus.  Me thinks they will be a big hit. 

No comments: