Lavazza's Loss

Emilio Lavazza infused high-tech innovation with caffeinated marketing to transform his family's coffee roaster into a global brand.

Mr. Lavazza, who died Tuesday at age 78, started out delivering ground coffee door-to-door to restaurants around Turin, Italy, where his grandfather founded the company as a grocery store in 1895.

Lavazza became a national brand in the decades after World War II, and today is Italy's biggest-selling coffee with almost 50% of the retail market.

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