Americans making more coffee at home: poll
BOCA RATON, Florida (Reuters) - Daily coffee consumption in the United States was steady this year compared to 2008, while the number of people making their coffee at home rose, the National Coffee Association of U.S.A. said on Saturday.
Data from the 2009 National Coffee Drinking Trends survey, which polled more than 3,000 adults in the United States by telephone in January and February, was released at the NCA's annual convention in Boca Raton, Florida.
"Consumers still see coffee as an integral part of their everyday lives," NCA chief Robert Nelson said.
"Even if economic conditions cause some to alter their coffee choices, they are nonetheless continuing to enjoy coffee at levels very much on par with recent years," he said in a release.
Preliminary data showed 54 percent of adults drank coffee beverages daily, compared to 55 percent a year ago. With the margin of error plus or minus 1.6 percentage points, the NCA viewed consumption as statistically flat.